Your Guide to Fine Jewelry & Lasting Memories

Explore expert insights, care tips, and the latest trends in fine jewelry.

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August's Birthstone Is Peridot, and It's More Remarkable Than Most People Realize
August's Birthstone Is Peridot, and It's More Remarkable Than Most People Realize
Peridot is August's birthstone, known for its warm olive-green hue. Learn what makes it unique and shop peridot jewelry at Atlanta West Jewelry in Douglasville or Carrollton, GA.   Read more...
More Proposals Happen in Summer Than Any Other Season. Here's Why.
More Proposals Happen in Summer Than Any Other Season. Here's Why.
More Proposals Happen in Summer Than Any Other Season. Here's Why. If you've been thinking about proposing, you're probably not the only one right now. Summer has a way of... Read more...
Annual Half Off / Half the Store Sale
Annual Half Off / Half the Store Sale
Our Biggest Clean Out Yet — The Annual Half Off / Half the Store Sale Is Back VIP: July 13–18 | Public: July 20–31 | Douglasville & Carrollton, GA Every... Read more...
Caring for Fine Jewelry
While our jewelry was created to last a lifetime, there are some factors that can contribute to the everyday wear and tear of your fine jewelry.   Keep Your Treasures Beautiful Taking care of your jewelry keeps it sparkling and lets you enjoy it for years to come. With a few simple habits, you can protect your favorite rings, necklaces, and bracelets from damage, dullness, or loss. For details about caring for specific types, check out our guides on diamond cleaning and gemstone cleaning. How to Clean Fine Jewelry Fill a small bowl... Read more...
Diamond Buying Tips
Buying a diamond could be one of the most important purchases in one’s life. The following tips may help make it easier to make this important purchase.   Diamond Buying Tips: What Really Matters Shopping for a diamond is exciting, but it can be overwhelming too. Whether you’re choosing an engagement ring or a special gift, these tips will help you shop smart, stress less, and get the best value for your budget. For a deep dive into the 4 Cs, visit our Four Cs of Diamonds guide. Where to Save, Where... Read more...
Gold Buying Guide
The price of gold is changing every minute, which constantly affects the retail cost of fine jewelry. Bring your unworn jewelry into Atlanta West Jewelry, and we can give you a detailed quote based on today’s gold market.   What You Need to Know:Whether you’re interested in buying beautiful gold jewelry or selling unwanted gold items, understanding the price of gold and how the process works can help you get the best value. Here’s everything you need to know about gold buying and selling at Atlanta West Jewelry. How Gold... Read more...
Anniversary Gift Guide
Anniversary Gift Guide     Need ideas for your next Anniversary Gift? Our list contains both traditional and modern gifts for each year of your anniversary. But it doesn't always have to be a special occasion to give the gift of jewelry. Not sure what to get? Ask our staff at Atlanta West Jewelry for some great gift ideas! Contact us today. Celebrate Every Year with Meaningful Gifts That Last An anniversary isn’t just a date on the calendar—it’s a milestone, a memory, and a chance to honor the story you’re writing together.... Read more...
Learn About Gemstones
Learn About Gemstones     Gemstones:Learn about gemstones and birthstones by using our Gemstone Guide. Search by Month Search by Stone Type Birthstones by Month January February March April May June July August September October November December January Birthstone Garnet January’s Garnet is celebrated as a symbol of protection, friendship, and new beginnings. Known as the “traveler’s stone” in folklore, it’s long believed to guard against harm and negativity—making it the perfect gem for anyone starting a new year or embracing a fresh chapter. Garnet jewelry is especially popular for January birthdays and... Read more...
Learn About Diamonds
The Four Cs of Diamonds:Our Four C's of Diamonds guide can help you decide on the most important factors when shopping for a diamond. The Four C's of diamonds are known as Carat Weight, Cut, Color and Clarity. Diamond Carat Weight The word carat derives from the word carob, a Mediterranean seed, which has an extremely consistent weight for measuring. The greater the carat weight, the rarer, and more valuable the diamond becomes. Five metric carats weighs exactly 1 gram.Some people want the largest diamond possible. If size is a priority, we... Read more...
Choosing The Right Setting
Choosing The Right Setting
Choosing The Right Setting     Ring Settings:When shopping for the perfect ring setting, there are many setting styles to choose from. Solitaire Side-Stone Three Stone Halo Pavé Antique Single... Read more...
Men’s Night | Dec. 18, 2025 | Atlanta West Jewelry Carrollton
Men’s Night | Dec. 18, 2025 | Atlanta West Jewelry Carrollton
Men’s Night | Carrollton | December 18, 2025 | 5:00–8:00 PMRaise a glass to refined taste and timeless craftsmanship at Atlanta West Jewelry’s Men’s Night in Carrollton. This one-night-only event celebrates... Read more...
Pandora Holiday Free Bracelet Event | Dec. 3–24 at Atlanta West Jewelry
Pandora Holiday Free Bracelet Event | Dec. 3–24 at Atlanta West Jewelry
Pandora Holiday Free Bracelet Event | Dec. 3–24, 2025The holidays are shining bright at Atlanta West Jewelry — and one of our most-loved events is back! From December 3–24, you’re invited to experience... Read more...

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